Crib
Pet Stroller
StrollerPRIVACY POLICY
Last updated: April 22, 2026
B.CHILDHOOD (“we,” “us,” or “our“) operates the website https://bchildhood.com (the “Site“). This page informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of the Site.
We are committed to protecting your privacy and complying with applicable data protection laws, including the California Consumer Privacy Act (CCPA) and the California Online Privacy Protection Act (CalOPPA).
By using the Site, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect several types of information from and about users of our Site, including:
Personal Identifiers
Name
Billing and shipping address
Email address
Phone number
Payment information (credit card details, PayPal account)
Commercial Information
Products purchased, obtained, or considered
Order history
Shopping cart contents
Internet Activity Information
IP address
Browser type and version
Device information
Operating system
Referring/exit pages
Date and time stamps
Geolocation Data
Approximate location derived from IP address
2. How We Collect Information
We collect information in the following ways :
Information You Provide to Us Directly:
When you create an account
When you place an order
When you sign up for our newsletter
When you contact customer service
When you fill out a form on our Site
Information Collected Automatically:
Through cookies, web beacons, and similar technologies
Through Google Analytics (website usage data)
Through WooCommerce (shopping cart and order processing)
Information from Third Parties:
Payment processors (Stripe, PayPal)
Shipping carriers (USPS, FedEx, UPS)
Email service providers
3. How We Use Your Information
We use the information we collect for the following purposes :
| Purpose | Legal Basis (for GDPR purposes) |
|---|---|
| Process and fulfill your orders | Contract performance |
| Process payments and prevent fraud | Contract performance / Legal obligation |
| Communicate with you about your order | Contract performance |
| Provide customer support | Legitimate interest |
| Send marketing emails (with your consent) | Consent |
| Improve our website and customer experience | Legitimate interest |
| Comply with legal obligations | Legal obligation |
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.
Types of cookies we use :
| Type | Purpose |
|---|---|
| Essential Cookies | Required for the Site to function (e.g., shopping cart, checkout) |
| Functional Cookies | Remember your preferences and settings |
| Analytics Cookies | Help us understand how visitors use our Site (e.g., Google Analytics) |
| Advertising Cookies | Used to deliver relevant advertisements |
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.
Do Not Track (DNT) Signals: Some browsers transmit Do Not Track signals. We do not currently respond to DNT signals.
5. How We Share Your Information
We do not sell your personal information. We may share your information with third parties only in the following circumstances :
| Third Party Type | Purpose | Example (if applicable) |
|---|---|---|
| Payment Processors | Process payments securely | Stripe, PayPal |
| Shipping Carriers | Deliver your orders | USPS, FedEx, UPS |
| Email Service Providers | Send order confirmations and marketing emails | Mailchimp, Klaviyo |
| Analytics Providers | Analyze website usage | Google Analytics |
| Legal and Regulatory Authorities | Comply with legal obligations | As required by law |
We require all third parties to respect the security of your personal information and to treat it in accordance with the law.
6. Data Security
We implement a variety of security measures to maintain the safety of your personal information, including :
SSL encryption for all data transmitted between your browser and our Site
Secure payment gateways (we do not store full credit card numbers on our servers)
Restricted access to personal information (only employees who need the information to perform a specific job are granted access)
While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy :
| Data Type | Retention Period |
|---|---|
| Order information | 7 years (for tax and accounting purposes) |
| Customer account information | Until account is deleted or becomes inactive (12 months) |
| Abandoned cart information | 30 days |
| Marketing email data | Until you unsubscribe |
| Website analytics data | 26 months (Google Analytics default) |
8. Your Privacy Rights
Depending on where you reside, you may have the following rights regarding your personal information :
For California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights:
| Right | Description |
|---|---|
| Right to Know | You can request information about the categories and specific pieces of personal information we have collected about you |
| Right to Delete | You can request that we delete your personal information (subject to certain exceptions) |
| Right to Opt-Out | You can request that we do not sell or share your personal information (Note: We do not sell personal information) |
| Right to Correct | You can request that we correct inaccurate personal information |
| Right to Non-Discrimination | We will not discriminate against you for exercising any of these rights |
To exercise any of these rights, please contact us using the information in Section 12.
For All Users
Regardless of where you live, you have the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information (subject to legal exceptions)
Withdraw consent for marketing communications at any time
9. Children’s Privacy
Our Site is intended for use by adults over the age of 18. We do not knowingly collect personally identifiable information from children under the age of 13. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us immediately. If we discover that a child under 13 has provided us with personal information, we will delete such information from our servers.
10. International Data Transfers
Your information, including personal information, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.
If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal information, to the United States and process it there. By using our Site, you consent to this transfer.
11. Third-Party Links
Our Site may contain links to third-party websites. This Privacy Policy does not apply to those websites. We are not responsible for the privacy practices or content of third-party sites. We encourage you to read the privacy policies of every website you visit.
12. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a privacy concern, please contact us at :
| Method | Contact Details |
|---|---|
| shop@bchildhood.com | |
| Contact Form | https://bchildhood.com/contact |
We will respond to all legitimate requests within 45 days as required by the CCPA.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by :
Posting the new Privacy Policy on this page
Updating the “Last updated” date at the top of this page
Sending an email notification (for significant changes)
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
